Job description

JUSTIN Winery is a family owned and operated winery making estate grown and produced wines. The property was founded in 1981 by Justin and Deborah Baldwin when they planted their 160 acre property to the major Bordeaux varietals and created their Estate vineyard.The winery is located in the Paso Robles appellation of California’s Central Coast. The region’s first grapes were planted in 1779 by Franciscan missionaries and today are home to the third highest concentration of wineries in the United States.Their desire is to make world class wines that reflect the unique soils and climate of their California Central Coast property. Emphasis is placed on making Bordeaux-style blends and single varietals, combining Old World tradition with New World techniques.

The Brand (Senior) Manager WINE plays a leadership role in the development and implementation of the marketing plans that drive corporate volume and profitability objectives for our growing wine portfolio. Stays abreast of changes in the marketing environment and wine industry to best serve the objectives of the organization, and adjusts strategies and plans accordingly.

Responsibilities include:

• Brand Steward: Develop, maintain and consistently communicate a compelling brand position. From this positioning; demonstrate discipline in providing creative direction and demonstrate thought leadership by pushing for innovation, recommending and gaining alignment on key initiatives, and measured risk within the team.
• Brand Management: Manage all aspects of the brand – packaging, advertising, in-store, PR, online, planning, etc.
• Sales/Financial Acumen: Manage all financial budgets to plan; stay on top of volumes, allocations, inventories by item and vintage
• Product Advocate: In-depth understanding and appreciation of wine products and an ability to communicate product attributes to a diverse set of audiences (e.g. consumers, customers, distributor sales, FIJI sales, etc).
• Strategic Planning: Lead development and publication of annual brand plans ensuring timely briefing of all cross-functional
• Sales Support: Driving development of consumer and trade promotional programs to support wine releases, display, sales execution
• Events Strategy: Lead role in development of brand event programming and strategy
• Cross-Functional Management: Work effectively within a cross-functional organization, planning and execution of marketing programs (consumer and trade) to ensure compliance and grow business within each channel of distribution
• Relationship Marketing: Leverage relationships with premium customers, cross-promotional partners, etc. to grow the brand and reinforce brand positioning
• Creative Management: Managing the in-house and external agency activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure a comprehensive and consistent program and positioning.
• Data Analysis: Managing available data sources (including syndicated data) to monitor state of business including distribution, brand share, promotional effectiveness, and category trends
• Web Presence: Managing website, online marketing and consumer database initiatives
• Public Relations: Manage internal/external resources to support wine and lifestyle press relations and strategy
• DTC Team: Work closely with wine DTC team to ensure consistency of brand messaging and brand identity in all consumer touch points; support creative needs of DTC team ad hoc

Compensation

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Application instructions

Deadline

no deadline