Job description

We're Food52, and we've created a groundbreaking and award-winning cooking site. We support, connect, and celebrate home cooks, and give them everything they need in one place.

We have a top editorial, business, and engineering team that’s focused on using technology to find new and better ways to connect people around their specific food interests. We offer superb, highly curated information about food and cooking and we sell all the kitchen and tabletop goods cooks need through our shop Provisions. Our site attracts the most talented home cooks and contributors in the country; we also publish well-known professionals like Mario Batali, Gwyneth Paltrow, and Danny Meyer. And we have partnerships with Whole Foods Market and Random House.

Food52 has been named the best food website by the James Beard Foundation and IACP, and has been featured in the New York Times, NPR, Pando Daily, TechCrunch, and on the Today Show.

We're located in Chelsea, in New York City.

Director of Audience Development

Food52 is seeking a talented and ambitious audience development director to join our team. This is a great opportunity to influence the growth and direction of Food52.

We have a large, active audience, but we know that there are millions more people out there who love cooking, and all we need to do is find them and let them know about Food52. In this role, you will help us find all the cooks who still need Food52 in their lives, and you’ll create the strategy to accomplish this. You’ll be the steward of current partnerships and will also head up cultivating new partnerships and content distribution deals. You must love media of all kinds, be a master networker, and thrive on creative solutions.

Responsibilities:

• Plan and execute an audience growth plan, working closely with our VP of Marketing to secure new partners, channels, and audiences, and to optimize existing ones
• Identify, negotiate, and implement traffic-building content distribution, syndication, licensing and link-exchange partnerships
• Find quality ways to grow our email list with co-branded sweepstakes and other barter campaigns
• Use advanced analytics tools to measure the effectiveness of all online programs and content performance, and to identify areas of improvement, successes, and trends
• Be creative in generating new concepts for prospective partners
• Collaborate with Food52 colleagues to develop, execute, launch, and manage partnership programs
• Expand and manage the Provisions affiliate program
• Meet and exceed traffic goals

Success in this role is dependent upon an ability to appreciate and seek quality growth. There are lots of ways to distort traffic numbers, and we’re not interested in any of them. We’re building a high quality brand. You’ll need to be nimble, creative, persistent, and a hard worker. Successes are measurable and sweet, and we’re looking for someone who’s up to the challenge.

REQUIREMENTS

• Must be resourceful, motivated, detail-oriented, and have a born desire to multi-task
• A strong writing voice and ability to self-edit
• Strong command of SEO and content distribution best practices
• Need to enjoy the art of persuasion and negotiation, and understand the difference between winning partnerships and building partnerships
• Must be personable, outgoing, and a team player
• Must have 2+ years of audience development experience

Compensation

this position is:

Application instructions

Deadline

no deadline