Company description

Apricot Lane Farms is a 234-acre farm in Moorpark, CA and home of The Biggest Little Farm. The farm regeneratively grows more than 200 varieties of fruits and vegetables, and raises cows, sheep, pigs, goats, chickens and ducks, while working in “harmony” with a dynamic ecosystem. 

Job description

The Digital Communications Coordinator is a key player of our farm’s Communications Team, helping to propel our story into the world in a meaningful way, cultivate community, and reach marketing goals. A creative, dynamically talented and versatile individual will thrive in this position; inexperienced individuals who have not worked in a fast-paced, creative environment need not apply.  Responsibilities include: 

SOCIAL MEDIA 

● Develop and manage the farm’s social media content calendar under direction of Communications Manager.

     ○ Create and curate content that is consistent with brand voice, strategy and messaging: capturing and editing iPhone videos, creating graphics in Canva, and writing.

     ○ Contribute to brainstorming sessions for creative campaigns and farm storytelling opportunities.

● Community management: answer incoming messages in a timely manner from the farm’s general email inbox and social media channels; share user-generated content and actively engage with online community.

● Track social media metrics; stay abreast of social media trends and best practices.

● Monitor social media on weekends and attend weekend events to capture

Community management: answer incoming messages in a timely manner from the farm’s general email inbox and social media channels; share user-generated content and actively engage with online community.

● Track social media metrics; stay abreast of social media trends and best practices.

● Monitor social media on weekends and attend weekend events to capture content, as needed.

EMAIL MARKETING 

● Draft email campaigns in Klaviyo to inform and inspire subscribers about farm happenings, tours & events, and product offerings.

● Manage customer database, segmentation, and subscriber sign up forms in collaboration with Communications Manager and web development team.

● Track email engagement metrics.

WEBSITE 

● Update website, e-commerce pages, and all online profiles.

● Liaise with the web development team, as needed.

MEDIA + OUTREACH 

● Field farm media requests; correspond as needed.

● Pitch media and organizations, as needed

● Coordinate gifting programs and collaborations with social media influencers and brands, supporting activities as needed.

ADMIN 

● General administrative duties (placing orders, expense reports, etc.).

● Undertake marketing projects and assignments as defined by Communications Manager and farm leadership.

QUALIFICATIONS & SKILLS 

● Bachelor’s degree in Communications, Marketing, Media or equivalent experience

● Minimum of 2+ years of relevant social media experience

● Extensive knowledge of current social media platforms with experience creating engaging, on-brand content

● Exceptional writing, editing, and storytelling skills with the ability to tailor content to diverse audiences.

● Basic photography, videography, and editing skills with experience using Canva, Adobe Creative Suite, or similar tools.

● Familiarity with website management tools (e.g., WordPress) and email marketing platforms (e.g., Mailchimp or Klaviyo).

● Familiarity with social media tools (Later, Meta Business Suite) and project management tools (Asana or similar)

● Experience creating and managing digital campaigns that drive sales and/or community engagement.

● Professionalism and focus on team alignment is a must.

● Passion for regenerative agriculture, agroecology, or food systems is a plus.

● Strong organizational skills, attention to detail, and ability to work in a fast-paced environment with multiple projects and deadlines.

● Positive and solutions-oriented attitude that manages change comfortably

SCHEDULE
● Full-time position
● On-farm Monday – Friday, 7:30am – 4:00pm in Moorpark, CA (not remote)

COMPENSATION & BENEFITS
● $68,640 - $70,000
● Health Benefits (Medical, Dental, Vision, Flexible Spending Account)
● 401K with Employer Matching
● Paid Sick Time
● Paid Vacation
● 10 Paid Holidays
● Employee Discounts

Compensation

this position is: salaried, 50k-75k

Application instructions

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Deadline

no deadline