Company description

From Roots to Revolution

Tend was born out of a passion for farming and a vision to modernize agriculture. Farmers around the world face increasing pressures—from climate change to market demands—and we saw an opportunity to make their work easier and more impactful.

Since our founding, we’ve partnered with farms of all sizes, learning from their challenges and innovating solutions that help them grow. Today, Tend supports farms in over 35 countries, helping them achieve their goals and build a more sustainable future.

Revolutionizing Farm Management for a Better Future

At Tend, we believe that farming is the backbone of a sustainable future. Our mission is to equip farmers with cutting-edge tools that simplify their work, enhance efficiency, and promote sustainable practices. We aim to make farm management smarter, more intuitive, and more impactful—because when farmers thrive, we all do.

Job description

Head of Marketing & Communications
Location: Remote, with occasional travel required
Reports To: CEO

Salary Range: 80k to 120k per year

About Tend

Empowering Farmers to Grow Smarter
Tend is on a mission to revolutionize farm management by providing powerful, intuitive tools that help farmers streamline their operations, make data-driven decisions, and grow their businesses with confidence. Designed for farms of all sizes and types, Tend combines AI-powered features with user-friendly design to simplify the complexities of modern farming.

A Comprehensive Platform from Seed to Sale
From crop planning and task management to inventory, sales, accounting, and analytics, Tend brings everything farmers need into one centralized platform. By automating workflows and delivering actionable insights, Tend empowers growers to save time, reduce waste, and focus on what matters most—cultivating thriving crops and businesses.

Built for Farmers, By Farmers
Our team is a diverse group of technologists, agricultural experts, and innovators who are deeply passionate about farming. We understand the challenges growers face and work closely with our community to create solutions that truly make a difference.

Our Vision
At Tend, we believe in a sustainable and thriving future for agriculture. By equipping farmers with cutting-edge tools and resources, we aim to empower a new generation of growers to work more efficiently, sustainably, and profitably.

Join the Tend Movement
Tend is more than software—it’s a partner in helping farmers succeed. Whether you're a small-scale grower, a vineyard manager, or an educational institution teaching the next generation of farmers, Tend is here to elevate every acre.

The Role

We’re seeking a dynamic Head of Marketing & Communications to shape Tend’s marketing, branding, and communication strategies. This hands-on, individual contributor role focuses on developing our brand persona, increasing our reach, driving user acquisition, and supporting the agricultural community through effective storytelling and innovative marketing initiatives.

If you are passionate about sustainability, thrive in a fast-paced environment, and are ready to help shape the future of farm management technology, we’d love to meet you!

Key Responsibilities

-Strategic Marketing Development
Develop and execute holistic marketing strategies across digital, print, and experiential channels (e.g., trade shows).
-Brand & Communications Oversight
Craft a compelling brand voice, establish consistent messaging, and manage public relations initiatives to elevate Tend’s market presence.
-Content & Campaign Management
Oversee content creation—from email marketing and social media to webinars and newsletters—ensuring high engagement and conversion.
-Website Guidance & Collaboration on SEO
Collaborate with the in-house SEO specialist to guide website design, user experience, and performance analytics (e.g., Google Analytics, SEMrush).
-CRM & Automation
Manage and optimize HubSpot workflows, campaigns, and data organization to ensure effective lead nurturing, segmentation, and performance tracking.
-Cross-Functional Collaboration
Partner with external consultants, contractors, and internal teams (Product, Sales, Development) to drive marketing initiatives and align objectives.

Qualifications

-5+ years of marketing and communications experience, with recent hands-on experience developing and executing strategic marketing campaigns.
-Demonstrated expertise in digital marketing (email, social, paid ads), communications (public relations, brand management), and marketing analytics.
-Proficiency with HubSpot (or similar CRM/automation tools) and analytics platforms (e.g., Google Analytics).
-Experience using graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software (e.g., Adobe Premiere, Final Cut Pro) to create visually compelling content.
-Strong copywriting and editing skills, with a keen eye for brand consistency.
-Effective project management abilities, capable of juggling multiple campaigns and meeting deadlines in a fast-paced environment.
-Flexible schedule to accommodate global team collaboration and event timelines.
-Passion for agriculture or sustainability is highly desirable.

Note: This position does not have direct reports but requires close collaboration with internal stakeholders and external contractors.

Why Tend?

-Mission-Driven: Revolutionize sustainable farming and make a tangible impact in the agriculture sector.
-Innovative Culture: Join a collaborative team that values creativity, continuous improvement, and autonomy.
-Professional Growth: Work in a role with broad scope, allowing you to stretch your strategic and creative muscles at a dynamic tech company.
-Competitive Compensation: We offer a market-aligned salary, benefits, and flexible work arrangements.
 

Tend is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all.

Compensation

this position is: salaried, varies DOE, $80,000.00 - $120,000.00

Location

job can be done remotely

Application instructions

Deadline

no deadline