Company description
FoodCorps partners with schools and communities to nourish kids’ health, education, and sense of belonging so that every child, in every school, experiences the joy and power of food. Our AmeriCorps members partner with educators and school nutrition leaders to provide kids with nourishing meals, food education, and culturally affirming experiences with food that celebrate and nurture the whole child. Building on this direct service, FoodCorps advocates for policy change, grows networks, and develops leaders in service of every kid’s health and wellbeing. Our goal is that by 2030, every child will have access to food education and nourishing food in school.
Job description
What We’re Looking For:
FoodCorps is seeking a well-rounded Digital Marketing Manager to join our Marketing, Communications, and Campaigns department. This role will be responsible for email marketing, website management, and support of social media initiatives, playing a critical role in advancing FoodCorps’ overall digital marketing strategy. This is a full-time, remote position that reports to the Director of Digital Marketing. Occasional travel may be required for content-gathering and team meetings.
Who You Are:
You are passionate about FoodCorps’ mission and dedication to food justice and racial equity. You are a strategic thinker with hands-on experience in managing email marketing campaigns, coordinating website updates, and driving performance through data analysis. You have a knack for creating and distributing compelling content, ensuring that timelines are met, and digital channels are integrated seamlessly. Collaboration comes naturally to you, as you will work closely with the Social Media Coordinator to align messaging and assist in content creation. You thrive in a fast-paced environment, have a keen eye for detail, and are always looking for ways to optimize and enhance the digital user experience. If you are analytical, creative, and excited about the impact of digital marketing in advancing our mission, we’d love to hear from you!
Primary Responsibilities:
Email Marketing - 50%
Collaboratively develop and execute email marketing campaigns for segmented audiences, including policy and advocacy updates, corps member recruitment, and fundraising efforts
Implement strategies to grow and retain email subscribers, utilizing A/B testing and iterative optimization of email elements to improve engagement and conversion rates
Create, maintain, and optimize email marketing campaigns to support integrated supporter journeys
Track, analyze, and report on key email marketing performance metrics to inform future strategies
Website Management - 30%
Oversee day-to-day website management, ensuring timely content updates and technical functionality. Train internal teams on basic CMS usage as needed
Ensure website content is accurate, user-friendly, optimized for SEO, and aligned with organizational priorities, campaigns, and branding guidelines
Support the Director of Digital Marketing in managing large-scale website projects, working closely with our external web agency to ensure timely and effective execution
Track, analyze, and report on key website performance metrics, using insights to improve user experience and content effectiveness
Admin and Social Media Support - 20%
Contribute to the digital marketing content calendar, coordinating timelines and ensuring alignment of content distribution across email, website, and other digital channels
Ensure all marketing campaigns are coordinated with relevant teams for a seamless user experience across social, web, and email
Support the development of paid ad content, in coordination with the Director of Digital Marketing
Assist with the creation, scheduling, and community management of social media content, in collaboration with the Social Media Coordinator
Measures of Success:
By the end of year 1, the Digital Marketing Manager will have:
Improved overall email engagement rates by 10% and increased total email subscribers by 15%
Optimized and maintained email marketing automation workflows, ensuring seamless supporter journeys and timely, relevant communication for key audience segments
Trained relevant staff on basic CMS usage, reducing dependency on the digital team for routine updates and empowering internal teams to manage their own content efficiently
Developed robust data reporting processes for email marketing and website performance, regularly presenting actionable recommendations that lead to continuous improvement of digital strategies
Effectively collaborated with internal teams to ensure that email and website content aligns with organizational goals and successfully contributes to campaigns
Compensation
this position is: salaried, 75k-100k
Location
job can be done remotely
Application instructions
If you are not registered, you'll be prompted to do so. Don't worry, it's free!
Deadline
no deadline