Company description

Champlain Valley Apiaries is a 4th generation family-owned, Vermont beekeeping and honey business. Founded in 1931 by innovative beekeeper Charles Mraz, we have been producing delicious honey for over 90 years.

Our mission, along with producing the highest quality honey, is to foster sustainable agriculture and promote the importance of honeybees in our food system.
Since founding Champlain Valley Apiaries we have worked to protect all pollinators, the environment, the well being of our employees, and the local community in Vermont.

Job description

Job Title: Social Media Manager & Brand Ambassador

Location: Vermont (Some remote, some in office, with frequent local travel)

Job Type: Full-Time

Job Summary

We are seeking a passionate, creative, and enthusiastic Social Media Manager & Brand Ambassador to promote our Vermont-based honey company. Champlain Valley Apiaries is a 94-year-old, fourth generation honey business located in Middlebury, Vermont. As the voice of our brand online, you will manage and grow our social media presence while authentically sharing our story, products, and commitment to sustainability. This role combines strategic planning, creative content creation, and direct interaction with our customers and community. You will work closely with our Operations Manager and President to set SMART goals, get approval, and implement actions.

Key Responsibilities

Social Media Management

Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and sales.
Create, curate, and manage content across platforms (Instagram, Facebook, TikTok, Twitter, Pinterest, and emerging channels).
Plan and execute social media campaigns, including product launches, collaborations, and seasonal promotions.
Monitor analytics to track growth and engagement, and adjust strategies as needed for optimal performance.
Stay updated on social media trends, tools, and platform updates to keep the brand innovative and relevant.
Develop blog posts for website.
Write and send Mailchimp campaigns
Help to implement tools and tactics on Shopify site to boost ecommerce sales

Brand Ambassadorship

Represent the company at community events, farmers' markets, trade shows, and other local gatherings to share the story of our honey and its origins.
Build and nurture relationships with influencers, customers, and industry partners.
Collaborate with local businesses and organizations on co-branding or promotional opportunities.
Gather and share customer feedback to continuously improve our products and services.
 

Content Creation

Plan and execute photography, video, and written content that aligns with the brand's tone, aesthetics, and values.
Showcase the production process, beekeepers, recipes, and sustainability efforts to educate and inspire our audience.
Write blog posts, newsletters, and other marketing materials to support brand storytelling.

Customer Engagement

Respond to comments, messages, and reviews promptly and professionally.
Foster an engaged online community by initiating conversations and encouraging user-generated content.
Organize and manage contests, giveaways, and campaigns to drive brand loyalty.

Requirements

Proven experience as a social media manager, content creator, or in a similar role.
Strong understanding of social media platforms, trends, and analytics tools.
Excellent written and verbal communication skills with the ability to adapt tone and style.
Creative thinker with an eye for visual storytelling and design.
Self-motivated and organized, with the ability to manage multiple projects independently.
Proficiency with Ads Manager and Shopify are desired
Passion for sustainable agriculture, local food systems, or the honey industry is a plus!
Familiarity with Vermont’s culture and community is highly desirable.

Perks and Benefits

Opportunity to be part of a legacy and growing brand rooted in sustainability and quality.
Flexible work environment
Competitive salary and potential for performance bonuses.
Discounts on honey products and related merchandise.
Travel reimbursements for events and local appearances.

 

Compensation

this position is: salaried, varies DOE, $40,000.00 - $55,000.00

Application instructions

If you are not registered, you'll be prompted to do so. Don't worry, it's free!

Deadline

no deadline