Company description

Grandbaby Cakes is a powerhouse lifestyle brand in the food space, inspired by my grandmother's (aka Big Mama's) classic Southern and soul food recipes that have been remixed with modern flavors and fresh twists. Led by two-time author, television personality, and founder, Jocelyn Delk Adams, Grandbaby Cakes isn't just about recipes--it's about building connections, celebrating moments big and small, and passing down a legacy of love through the universal language of food. 

Job description

Responsibilities

• Oversees social media strategy
• Researches and identifies insights, trends, and opportunities to elevate social content
• Creates various forms of social media content--videos, images, and text captions--suitable for social media platforms such as Instagram, TikTok, Twitter, Facebook, and YouTube
• Contributes to the creative ideation, content capture, and editing of brand activations to keep the brand at the forefront of pop culture
• Develops and creates big ideas to create viral moments
• Conducts an analysis of what other organizations and brands are doing on social media and presents findings to the digital team
• Helps manage our social media presence by scheduling posts, engaging with followers, and analyzing performance metrics
• Helps establish affiliate linking in stories
• Leads team on trending topics
• Drives storytelling and maximizes social impact
• Creates engaging, authentic influencer content and supports it with amplification and paid strategies to connect with new and existing customers
• Develops the vision for social media channels and influencer management, guiding the team in content creation to ensure alignment with key objectives

Experience

• Required: A degree in Graphic Design, Visual Communication, or a related field 
• 2+ years of experience in a social content role
• Hands-on experience from conception to production, with a willingness to roll up your sleeves and get involved in the execution
• Compelling online portfolio demonstrating creative versatility, conceptual thinking, and superb design execution
• A deep understanding of social platforms and their creative formats
• Experience taking a moment in culture and reacting quickly to create a social activation
• Extreme attention to detail, understand of design principles, and the creative process
• Highly collaborative with the ability to respond professionally to creative direction and constructive feedback
• Expert in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, and Premiere Pro)
• Detail-oriented, organized and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong analytical, written, and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively

Notes

• This is a mostly remote position, with 2-3 days per month in person for shoots in Jocelyn's home in north Dallas. 
• This position offers lots of room for growth with the company as well as opportunities for ownership over your work. 

Compensation

this position is: hourly, varies DOE, $18.00 - $23.00

Application instructions

Deadline

January 08, 2025