Company description

Certified Naturally Grown offers peer-review certification to farmers and beekeepers who produce food for their local communities without the use of synthetic chemicals or GMOs. More than 600 farmers and beekeepers throughout North America participate. Farmers appreciate Certified Naturally Grown (CNG) as a way to verify their ecological farming practices and demonstrate their commitment to the highest ideals of the organic movement. CNG is a private non-profit organization that is not affiliated with the USDA Organic Program. Our approach goes beyond enforcing regulations by encouraging knowledge exchange and supporting farmers to adopt best practices with scale-appropriate methods.

CNG's approach to certification - a participatory guarantee system, or PGS - is recognized by IFOAM - Organics International as an important way to include small-scale producers in the organic movement and to help them succeed.

We value diversity within our farming operations as well as in the CNG staff and our community of farmers, so we strongly encourage applications from people who are underrepresented within North American agriculture. Certified Naturally Grown is an equal opportunity employer and hires without regard to race, religion, gender, age, sexual orientation or physical disability.

Job description

The Social Media Manager will manage and create content across multiple social media platforms to increase engagement, reach and visibility to CNG’s target audiences. ​​The candidate will be responsible for developing and implementing social media strategies that promote food from local and certified farms, and increase engagement with our programs and seasonal offerings. This is a part-time position of 20-24 hours per week. Work hours are flexible. 

Key responsibilities include:

• Develop marketing strategies to increase CNG’s farmer membership
• Develop marketing strategies to increase visibility and value of the CNG label to consumers
• Create engaging and original content for CNG’s target audiences: ecological farmers and customers.
• Promote CNG’s seasonal programs, deadlines, virtual offerings, and ongoing reposts of content from members’ individual farm accounts.
• Stay up to date on the best practices in a changing social media landscape
• Collaborate with farmers and community members who serve as Social Media Ambassadors in key geographic regions
• Work in collaboration with CNG staff on marketing strategy, seasonal goals and posting schedule, etc

Required Skills and Qualifications

• At least two years experience in a communications role for an organization or a business.
• Experience managing at least two different social media accounts
• Ability to strategically prioritize projects in order to maximizing limited hours to achieve greatest impact
• Ability and enthusiasm for implementing cutting edge marketing strategies for maximizing the value of social media to an organization or business.
• Proficiency using Canva
• Basic design skills and sensibilities
• Strong writing, editing and proofreading skills
• Creative thinker with a strategic mind and an inclination to suggest new and improved approaches to our work
• Experience with Meta Platform insights and Google Analytics
• Excellent interpersonal skills, including an ability to relate to people from a wide variety of backgrounds
• Highly organized, with experience in project management
• Ability to work independently and as part of a team
• Comfortable working remotely in collaboration with geographically dispersed teams

Desirable Skills and Qualifications 

• Strong design skills
• Demonstrated interest in and familiarity with ecological farming practices
• Professional experience in marketing, communications and/or branding
• Strong video/reels editing skills on social media platforms
• Farming experience, including on a CNG farm
• Familiarity with Mailchimp and Wordpress
• Prior working experience with an agricultural non-profit

Compensation

this position is: hourly, $20/hr +

Location

job can be done remotely

Application instructions

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Deadline

November 14, 2024