OVERVIEW

The marketing coordinator works with the CEO and Director of Sales and Customer Success to help develop the marketing strategy and create a marketing plan. The marketing plan is coordinated and executed by the Marketing Coordinator.  

The position spans various disciplines of marketing.  It is an ideal role for someone that wants exposure and experience in all phases of B2B marketing.  The disciplines below are in relative order of importance.

• Email marketing (using CRM)
• Content development including blog posts, downloadable materials)
• Presentations (slide decks and material prep)
• Website updates (WordPress) & SEO (Semrush)
• CRM maintenance, ensuring that contact and activity data is captured fully & accurately.
• Webinars (slide decks, Zoom setup and marketing)
• Metrics (tracking key metrics for reporting)
• Social media maintenance
• Paid search and advertisements
• Tradeshow prep (booth design, merchandise. etc.,) 

JOB RESPONSIBILITIES

Marketing & Communications

• Create, manage & execute marketing schedule with input from sales and product teams. 
• Develop & distribute content  for email marketing, social media, website and ads. Requires interviewing customers and other stakeholders.  
• Actively scan the horizon (in meetings, on social media, etc.,) for customer quotes, stories, and content.  
• Create content for webinars and other presentations (for conferences, customer webinars, etc.,)
• Reach out to partner organizations to encourage them to share key marketing materials.
• Analyze results of marketing campaigns and content pieces to continually refine and improve effectiveness of future efforts.
• Maintain company social media accounts (Blog, Instagram, Facebook, Twitter, Linked In). Use social media to engage existing customers, potential customers, and industry partners.
• Setup & maintain ads on Meta, Google, etc. Work with outside consultants as needed  
• Evaluate ad results
• Maintain & develop content on our corporate website.
• Work with outside consultants for any complex coding or updates as needed.
• Present monthly marketing reports on key metrics: pipeline report, marketing analytics, website analytics, webinars, campaigns, ads
• Maintain & organize content on shared folders and systems for easy retrieval
• Maintain SOPs of key processes and tasks. 

Marketing Database Management

• Maintain an accurate customer & prospect database 
  Understand & document the various ways contacts get added to the database.  
• Work across entire LFM team to ensure understanding of how their activities contribute to the database so that it is accurate & complete.
• Understand & document marketing automations
• Analyze the automations in place and make adjustments as needed. 

Analytics & Strategy

• Maintain accurate and clean marketing database to maximize marketing opportunities.
• Present monthly marketing reports on key metrics: pipeline report, marketing analytics, website analytics.
• Provide input on marketing strategies to support company metrics.

QUALIFICATIONS 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Requires a bachelor’s degree
• Requires experience in marketing and/or communications

OTHER SKILLS AND EXPERIENCE

• High level of written & verbal communications skills (required)
• Experience with CRM and marketing automation platforms 
• Experience creating dynamic presentation slide decks (Powerpoint, Google Slides)
• Experience creating & managing Facebook and Google ads
• Experience with WordPress and HTML
• Graphic design experience
• Experience with design software (InDesign, Canva,etc)