Company description

Wulf's Fish is a boutique seafood company serving top restaurants and passionate home cooks in Boston, New York City, and across the country. We source only the best seafood, handle it meticulously, and cut fish by hand with an old school attention to detail and service. Our work has been recognized in The New York Times, The Boston Globe, Boston.com, Eating Well, Boston Magazine, EATER Boston, Milk Street, The Spruce Eats, and WGBH TV. 

The current company grew out of a beloved neighborhood fish market in Brookline that sold to a loyal clientele for 90 years, starting in 1926. In 2016, we closed the store and shifted our focus to the restaurant kitchen. Our chef customers are just as obsessed with quality as we are, and they range from multi-Michelin starred chefs working every day to maintain and exceed their own high standards, to up-and-coming independent chef-operators striving to make their mark on the world. In spring 2020, we launched an online store and home delivery service, selling to home cooks the same top-quality products usually reserved for chefs. 

Job description

The marketing coordinator will support the head of marketing and get to work on a broad range of marketing and communications initiatives across the wholesale and direct to consumer divisions of the company, from websites and social media to print materials and events. 
The ideal candidate will have a keen attention to detail and the ability to work in a fast-paced environment with multiple deadlines. They will bring their creativity every day to help build the Wulf’s Fish brand in Boston and beyond. 

Writing and Editing — Projects could include: writing product descriptions and sales materials, interviewing team members for reported pieces, promotional copy for the website and digital ad campaigns, proofreading copy for content and style, and creative briefs for design projects.  

Project coordination — Work with other members of the team and external agencies to pull together the information and design elements needed for content development, advertising, events and more. Participate in brainstorms for the next great content series or promotion. 

Social media management — Create and post content for Instagram and Facebook accounts. Engage with Wulf’s audiences on social media.  
Email marketing — Assist with production of the twice weekly newsletter and occasional promotions for home cooks as well as regular product features for wholesale customers. 
Print and digital creative — Basic design for print materials and digital assets. 

Website maintenance — Work with the head of marketing and sales team to continuously edit and update the website to keep it correct and relevant with fresh copy and photos, as needed. 

Marketing administration — Tasks could include ordering supplies, coordinating print runs, organizing shared drives, mailing list maintenance, researching partners and media lists, etc. 
 

Qualifications 

• Knowledge of food and a passion for the subject is essential. No prior seafood knowledge is required, but you must be eager to immerse yourself in the topic. It’s infinitely varied and detailed. 
• Strong storytelling skills — someone who knows how to find the interesting angle in any topic and can jump in to generate creatives for various applications. 
• Strong writing and editorial skills — ability to work within a style guide and keep a close watch on the details both in copy and visuals. 
• Must be a self-motivated problem-solver. This is a fast-paced startup environment. 
• Proficiency with Shopify, Squarespace, and Klaviyo, or a willingness to learn the platforms and their apps, required. 
• Proficiency with Adobe Suite and/or Canva and the ability to do basic photo and document editing desired. More advanced graphics or video editing would be a plus. 
• A minimum of two years of experience in a marketing communications role is required. Food industry experience is a plus. 
• Bachelor's degree or equivalent relevant experience. 

Compensation

this position is: salaried, 50k-75k

Application instructions

Deadline

November 08, 2024