Company description
Grapevine is growing! Fully remote W2 position, 4 day workweek, part-time or full-time based on your availability.
We are:
- Inclusive & anti-racist
- Listeners, creators, & collaborators
- Joyful in our work
- Committed to helping small farms grow
- Super productive
We’ve served over 100 clients since our launch in 2016 with a strong record of referrals and client testimonials.
It is our sincere intention to make Grapevine a triumphant enterprise for everyone involved. Read more in the full job post, and check out insights from our team about what it’s like to work at Grapevine.
Most of our clients are small family farms, food hubs, and other local food businesses who need our help building their image, being found online, and increasing their sales. We also serve local food non-profits, government agencies, and partner-based initiatives with more communication-oriented needs (think buy-local campaigns, farm to school, state food charters, etc.).
We’re a tiny, efficient team, so each of us works directly with clients, and there’s much less division of labor than you would find in a typical agency.
Job description
RESPONSIBILITIES
This is a take-charge marketing generalist role that takes ownership of projects and client relationships, from the initial request through to the completed deliverable.
- Execute many of your clients’ projects hands-on, and take ownership of other projects while collaborating with teammates to complete items that fall outside your skillset. Projects will include marketing planning, advertising, website development, SEO, social media, email/SMS marketing, branding, and others. You’ll have support from teammates who specialize in the areas where you don’t.
- Manage project timelines, coordinate items needed from clients, and manage ongoing client communication.
- Answer inquiries from current clients, prospective clients, and partner consultants. Develop marketing plans, identify solutions for client needs, create scopes of work, and provide partner consultants with supporting content for grant applications.
- Provide coaching for clients who want to build their in-house marketing skills.
- Play a role in ongoing improvement of internal processes, task templates, and documentation.
- Collaborate with the team to support Grapevine’s own marketing and development of packages and service lines.
Depending on the interest and experience this person has, there will also be an opportunity to expand the role to other areas, including specific marketing sub-specialties, team leadership, and operations.
QUALIFICATIONS
The ideal candidate is a creative critical thinker who enjoys getting to know clients and inventing solutions from a blank slate when needed.
If you appreciate having processes and systems in place, relish digging in to solve a challenge, and enjoy taking charge and knocking out tasks and projects, you’ll probably love it here. If you struggle with focus, motivation, or procrastination, this is not the job for you.
ESSENTIAL QUALIFICATIONS - These are required
- At least 3 years of strong professional experience in:
- Independently managing projects/accounts, including running meetings; proactive client communication; and the ability to think through project steps, plan ahead, and anticipate ripple effects or related needs
- Marketing strategy, planning, and metrics
- Taking a fuzzy sets of needs or objectives and turning them into concrete plans
- Developing quotes, proposals, or grant applications
- Basic experience in email marketing; copywriting; social media for business use; the components of a successful website; Meta ads. (Deeper experience in any of these is a bonus!)
- Skilled at problem-solving and inventing creative solutions
- Ability to be very present in the moment, listen thoughtfully, ask questions, and remember details
- Strong ambition, enthusiasm, and client service mindset
Because Grapevine team members can work from anywhere, they need reliable high-speed wifi; a space and schedule that enable blocks of uninterrupted time to focus on work; the drive to be productive on their own; and a professional background view for client video conferencing.
Preference will be given to candidates with passion and/or experience in farming or local food.
Potential Crossover Roles - Bonus Qualifications
This laundry list represents the broad range of possible crossover roles. Experience in any of these is a bonus, but is NOT required!
- Adobe InDesign
- Brand development
- Business operations
- Email/SMS marketing & automations
- Google Analytics (GA4)
- Google Ads
- Google Merchant Center
- Graphic design
- Local food, farming, food systems work
- Looker Studio
- SEO
- Specifying/scoping projects
- USDA grants/working with grant-funded projects
- Website design, coding, planning, project management, or production
- Website platforms: Shopify, Square Online, Squarespace, Wordpress, GrazeCart, Farmigo, Local Food Marketplace
We’re a small company, so we seek out team members with diverse skill sets. We’d love to hear about what other unique skills you would bring to this position! (Meet our team.)
COMPENSATION & BENEFITS
This fully remote W2 position pays $30-36/hour:
- $30/hour represents all essential qualifications
- $32/hour represents deep experience with all essential qualifications, plus deep experience in 1 or more bonus skills
- $36/hour represents deep experience with all essential qualifications, strong background in local food/farm, plus deep experience in 3 or more of these key bonus skills: Klaviyo, Meta Ads, Google Ads, Google Analytics, SEO, scoping projects, business operations, website planning/project management
This position requires 26 - 40 hours per week, based on your availability, diversity of your skill set, and range of project types that you can take on independently.
Teammates working at least 29 hours/week will be eligible for the health insurance package we’re launching in November 2024 (details coming soon).
We all work remotely, and our official work week is 4 days, Monday - Thursday, with the understanding some of us may need to work 2 - 6 Fridays per year as needed.
Unlike salaried positions, you’re paid for every hour you work, and you’ll choose your max hours per week in order to maintain work-life balance. Additional benefits include 2 weeks PTO (or equivalent if you work < 40 hours), very flexible unpaid time off policy, and learning opportunities.
We developed a unique system that integrates with our project management tool to automatically calculate profit per project, so your contribution to the bottom line can always be calculated objectively.
Compensation
this position is: hourly, varies DOE, $30.00 - $36.00
Location
job can be done remotely
Application instructions
This job expired on November 28, 2024
Deadline
no deadline