Company description

Who we are:

The LEAF Project is an exciting, young nonprofit organization at the forefront of youth development, social justice, and food system work in South Central PA. Partnering with regional leaders in farming and public health, LEAF creates a rare and powerful space for youth leaders to experience their capacity and engage in building a resilient food system. On our 7-acre home farm with one acre in production, LEAF operates a youth-run sustainable vegetable farm and food ventures that distributes our produce and products through markets, farm shares, restaurants, and public health partnerships. Through year-round seasonal internships, LEAF youth also engage in their own leadership development, and workforce readiness skills, and move on to positions of increased responsibility managing LEAF ventures in our community. LEAF’s mission is to cultivate youth leaders from diverse backgrounds through meaningful work in the food system.

Job description

Who we seek:

We are seeking a charismatic, communicative professional to be LEAF’s ambassador through community engagement events, markets, and communications. This full-time position is at the heart of connecting with our community and sharing LEAF’s story. The Community Engagement Coordinator will serve as our staff lead at community events and markets, actively building relationships with our customers and supporters. Through communications and marketing, including newsletters, social media, and coordinated campaigns, the Community Engagement Coordinator will tell LEAF’s story and support our work. A strong candidate will have some experience working in a similar capacity and be passionate about LEAF’s mission. To be successful in this position, you must be motivated by working with others, excited about creating excellence-oriented work, committed to building an equitable and diverse community, and open to professional growth.

Primary Areas of Responsibility:

Community Engagement Events (45% of time)

• Active and hands-on management of LEAF’s presence at regional markets and events with the goal of building relationships with LEAF supporters and customers
• Sell LEAF’s products at our farmer's market stand and community events and continuously analyze and evaluate how to make our stand/marketing better
• Lead role in coordinating logistics for LEAF’s seasonal on-farm events and creating a warm, inclusive environment for people from all backgrounds. These events include LEAF’s annual Open Farm, two work parties per year, and occasional on-farm donor events.
• Support role in implementing donor-centric events, including LEAF’s annual signature event, Savor
• Maintain and build relationships with external partners including farmers, chefs, and volunteers
• Order and inventory event supplies and materials

Communications & Marketing Key Responsibilities (45% of time)

• Write email newsletters (on MailChimp, through Little Green Light, and in Gmail), brochures, and presentations covering a wide range of topics with input from ED and other colleagues
• Evaluate and monitor campaign performance by collecting, analyzing, and summarizing data
• Create marketing materials (through Canva) and send postcards, reminders, and printed communications as needed
• Maintain and update LEAF’s public website (hosted on Squarespace)
• Implement social media strategy and monitor all social media accounts
• Monitor LEAF information email account and respond with clarity and compassion

Team Time (10% of time)

• Staff Engagement: Work alongside a small, hardworking team of 5 adult staff who are committed to LEAF’s mission and their own growth, building and maintaining a positive and equitable culture
• Participate in weekly staff meetings and monthly feedback process

Qualifications:

• Experience in marketing/communications
• Experience with community engagement events and/or managing a vendor stand at a market
• Bachelor’s degree (Marketing, Communications, Business or related concentrations preferred) OR equivalent life experience
• Ability to learn and utilize common marketing platforms and best practices, including social, digital, and email (direct experience with Squarespace, Canva, MailChimp, Instagram, Facebook a plus)
• Eye for design with experience in identifying target audiences to engage, inform, and motivate
• Comfortable implementing an established brand design + voice
• Strong written and verbal communication: ability to communicate complex information clearly
• Attention to detail: the ability to manage complex workflows with the ability to prioritize competing projects
• Experience in or an understanding of the local food and farming movement is a plus
• Excellent interpersonal skills and ability to work effectively with cross-functional teams
• Able to work outside in all weather conditions (heat, rain, cold) and lift up to 50 lbs. safely

Compensation

this position is: salaried, $35,568* - $50,000

Application instructions

Deadline

July 15, 2023