Company description

Apricot Lane Farms is a 214-acre organic and biodynamic farm located 40 miles north of Los Angeles and 20 miles east of Ventura in Moorpark, CA. Our team has been charged with the mission of creating a well-balanced ecosystem and rich soils that produce nutrient-dense foods while treating the environment and the animals with respect.

Job description

Apricot Lane Farms is a 214-acre organic and biodynamic farm located 40 miles north of Los Angeles and 20 miles east of Ventura in Moorpark, CA. We are looking for an experienced and savvy marketing & PR professional to help lead our Marketing & Communications Team full time. The Sr. Manager of Marketing & Communications will be responsible for developing and owning the overall creative direction & strategy of all marketing & external communications of the farm to grow the farm’s brand and propel the ALF story into the world in a meaningful way. The ideal candidate will be a seasoned marketing/PR professional, proven leader, big thinker, extremely media savvy, have exceptional writing, editing, and presentation skills, and be able to effectively manage a team. Applicants with entertainment-based media relations experience is a plus.
 

Key Responsibilities

• Social Media & Marketing: Help develop strategy, and steer & guide creative for all outward facing communications in the farm’s voice and aesthetics that reflects a deep understanding of agroecology, regenerative farming, nourished cooking, and the ALF brand –including writing, upholding the branding & aesthetics of marketing campaigns, website, social media, eblasts, newsletters, tour & event offerings, and any other outward facing communications.
  • Social Media: Lead and oversee overall social media strategy across all channels (with the support of a strong social media manager), drive goal setting, analytics, and reporting, providing creative direction, calendar and planning guidance, and content editing & writing as needed
  • Website: Manage the overall vision and content strategy of the farms’ website, including working with Communications Manager to track/review metrics, write/update text and provide direction and guidance on overall aesthetics, messaging.
  • E-Marketing: Manage internal and external email communications, including content generation, writing, editing and design
  • Marketing Materials: Oversee the direction, messaging and strategy of all print & digital marketing and press materials (including press kits, one-sheets, etc.)
  • Events: Collaborate with internal team to help facilitate and market on-farm events and tour
• Media Relations – Manage farm media relations and partnership opportunities, including evaluating actionable opportunities, developing recommendations for ideal placements/opportunities and pitching stories as appropriate. Measure and track exposure and analytics.
• Product Branding & Merchandise – Create and manage strategy for new product launches (from conception to initial launch, including both food-based products and farm merchandise), ongoing product marketing, and merchandise design and development in collaboration with Sales Director and Fulfillment Coordinator.
• Management & Admin - Manage with leadership, clarity and cohesiveness, a team of at least three members, including Marketing & Communications Manager, Photographer & Digital Media Coordinator, and Marketing & Communications Assistant. Plus manage dept cost reporting, and assist where needed with company internal communication.
• Special Projects - Project manage any special projects, as directed by farm leadership.

Education and Experience

• BA in communications, journalism, media studies, English, , or related field preferred
• 7+ years of hands-on experience in the field of media/marketing/branding, creative writing/journalism, and/or environmental communications
• Applicants with entertainment-based media relations experience, vetting and overseeing press inquiries and interactions a plus.
• Prior management experience and proven ability to lead a team or department
• Ability to manage department budgets, profitability goals for projects and products
• Mature, refined instincts for what makes a good story, and how to communicate that effectively to our audience
• Exceptional writing, editing, and presentation skills, and proven experience leading out-of-the-box creative campaigns
• Attention to detail and accuracy in work; strong time management and organizational skills
• Able to take direction, as well as work independently
• Flexible, able to navigate complexity and ambiguity, and creatively problem solve and manage multiple priorities
• Team player and excellent interpersonal skills
• Proficient in Microsoft and Google Suites. Proficiency in WordPress, Adobe In-Design and/or Photoshop is ideal.

Schedule

• Monday - Friday 7:30am - 4:00pm (some days 6:30a–3:00p to work with agricultural team schedules)

Benefits

• Excellent Health Benefits Package, Paid Sick Leave, Paid Vacation Leave, Flexible Spending Account, 401K, 401K Matching, Employee Discount and Paid Holidays

 

Compensation

this position is: salaried, varies DOE, $70,000.00 - $80,000.00

Application instructions

Deadline

no deadline