Company description

Center for Food Safety (CFS) is one of the nation's leading nonprofit food and environmental advocacy organization. CFS empowers people, supports farmers, and protects the earth from the adverse impacts of industrial food and farming production, and promotes organic and sustainable food systems. CFS uses legal actions, policy initiatives, scientific and policy reports, and corporate and grassroots campaigns to reduce the impacts of industrial agriculture on the environment and human health. CFS has an integrated suite of issue areas, including: GMOs, organic foods, climate change, factory farming, pesticides, pollinators, food labeling, food safety, nanotechnology, and more. 

Job description

About the Position
The Digital Engagement and Advocacy Director will lead the Center's strategic digital engagement and advocacy efforts with the goals of continuing to build our national visibility as a leader in food issues; crafting and implementing effective online advocacy, email, and social media campaigns to support our policy, legal, and corporate / consumer campaign efforts, and; increasing both the breadth and depth of our online membership.

Responsibilities include:
Managing all aspects of digital engagement and advocacy, including (but not limited to):

• Creating and overseeing online campaign content and calendar, including fundraising and member outreach;
• Creating CFS’s digital work strategy, including integration of analytics;
• Working with campaign, policy, legal, and communications staff to develop and implement compelling, effective campaigns;
• Tracking, analyzing and reporting on web, email, and engagement analytics and making recommendations on how to build online membership, engagement, and growth;
• Coordinating on-the-ground actions into our advocacy campaigns;
• Managing social media, digital and/or communications staff to implement strategic social media campaigns and compelling public-facing content;
• Maintaining and enhancing CFS's web presence;
• Working with partner organizations at the state and national levels.

Qualifications
Successful candidates will have the following qualifications:

• At least 5 years experience leading digital campaigns, communications, and/or digital engagement in a dynamic, purpose-driven setting
• Strong management, analytical, and organizational skills
• Experience with CMSs such as Wordpress
• Experience using CRMs such as Every Action, NGP VAN, Salsa or similar
• Experience with Google Analytics, Google AdWords, or other third-party analytics platforms
• Experience designing and implementing online ads, such as Facebook ads
• Experience leading a large website redesign, and/or developing campaign websites
• Experience in online fundraising
• Excellent planning skills and ability to work with multiple teams across numerous projects, set and review goals, assess risks and outcomes, and analyze and apply analytical data;

Compensation

this position is: salaried, 50k to 100k

Application instructions

Deadline

no deadline