Marketing and Outreach Coordinator Kensington Community Food Co-op
- Date Posted January 03, 2019
- Location Philadelphia, PA
- Category Business
- Job type Full-Time
Responsibilities:
- MARKETING & ADVERTISING
- Plan and oversee all marketing and advertising strategies and budget for organization
- Develop strategies to bring new customers into store
- Develop strategies to cultivate customer retention and converting shoppers to member-owners
- Lead the development of new marketing & advertising vehicles in partnership with the GM and Membership & Marketing Committee
- Develop plans to measure the effectiveness of marketing & advertising programs, including changing course and optimizing the plan where appropriate
- Serve as brand steward for organization to ensure KCFC logo and branding are maintained appropriately across all touchpoints and materials
- COMMUNITY ENGAGEMENT
- Manage all KCFC communications including email, direct mail, social media, website, et al. to ensure member-owners and customers come in store, to events, and are engaged in the development of KCFC.
- Facilitate new member-owner sign-up in-store
- Manage KCFC member-owner and customer database(s), fulfilling all operational needs to support store patronage, services, and marketing.
- Increase Co-op literacy among member-owners, customers, and wider community.
- Plan and coordinate Co-op events.
- Support the development of KCFC classes and programming to enrich the community.
- Build and maintain relationships with new groups and enduring community institutions.
- Represent KCFC at meetings, events, workshops to promote KCFC and the development of cooperatives as needed.
- CUSTOMER SERVICE
- Promote positive customer experience in-store and throughout all KCFC communications.
- Work with in-store team to resolve customer service needs swiftly.
- OWNER SERVICES
- Oversee the administration of donation and educational programs.
- Help facilitate all elections for member-owners.
- Support the GM in growing the services offered to customers in-store and digitally.
- Assist with planning for Annual Meeting.
- Contribute to KCFC newsletter regularly.
- OTHER
- Perform other tasks assigned by General Manager.
QUALIFICATIONS
-Strong comprehension of marketing and advertising strategies, expertise in food or grocery a plus
- Familiarity with basic marketing technologies (CRM, Analytics, etc.).
- Intermediate graphic design and copywriting skill level.
-Familiarity with co-op principles and enthusiasm for goals of KCFC.
-Ability to project friendly, outgoing personality.
-Verbal communication skills: good listener, gives clear instructions.
-Demonstrated writing and editing skills.
-Experience in program coordination including events.
-Ability to handle multiple demands.
-Willingness to work evenings and weekends as needed.
- Ability to work autonomously and problem solve to find reasonable solutions.
-Local hire a plus.
Compensation this position is : hourly, varies DOE, $14.00 - $16.00 Application instructions