Company description

Edible Manhattan, Edible Brooklyn, Edible Long Island and Edible East End tell the story of how their communities eat. Along with other Edible New York titles, they belong to a network of Edible magazines and websites across North America. We hunger for bits of forgotten food history; a bialy in Chelsea or mangu in Washington Heights; an artisan, cook or chef who makes their own aquavit or cured meats; a factory or store with a culinary specialty, be it big or small; a trend that is really making a difference in how the city thinks about food; and community gardens and rooftop farms.

Job description

Edible’s digital platform is evolving and looking to grow its audience. The digital strategist will spearhead these efforts via social media, syndication partnerships, SEO and other methods. Across all four titles (Edible Manhattan, Edible Brooklyn, Edible Long Island and Edible East End) the digital strategist will work with editors to set goals for traffic and other digital metrics. They will also plan and implement strategies to reach those goals. This is a part-time, estimated 20 hours a week commitment.  

Responsibilities

• Read and analyze analytics (Google, social and others). Based on data, act daily on what’s trending and advise on longer term editorial strategies
• Responsible for social media (Facebook, Twitter, Pinterest and Snapchat) strategy, quality control and consistency
• Responsible for e-mail (edit, event and press release) strategy, quality control and consistency
• Determine and help implement best SEO practices
• Secure new syndication partners and pitching content to them; build posts on partner sites as needed
• Meet regularly with editorial staff (either in person or on phone)
  
  

Essential skills, knowledge and experience

• Ability to read Web analytics and use them to guide decisions
• Proven growth hacking experience via SEO, content marketing, A/B testing and/or other timely methods
• Planning and implementing e-mail marketing activity
• Facility with WordPress, MailChimp, Google products, Slack and assorted social media
• Strong knowledge of current developments in new media communications
• Strong and fast writer
• The candidate should also be knowledgeable/passionate about the kind of content covered in Edible Manhattan and Edible Brooklyn: locavore food scene, farmers markets, community gardens, artisan ingredients, small-batch booze, local food policy, food tech.

Perks
Opportunities for bylines. Help build out the emerging digital side of a respected, James Beard Award-winning media brand. Work with passionate, mission-driven, food- and drink-focused colleagues. Free passes for all Edible events (tickets range from $5 to $75 per event). This person will also receive free subscriptions to all four of our titles: Edible Manhattan, Edible Brooklyn, Edible Long Island and Edible East End.

Compensation

this position is: contract

Application instructions

Deadline

no deadline