Job Description Cider Week 2014 Co­Producer
Reporting to: Sabine Hrechdakian, Cider Week Lead Producer
Part time hourly compensation commensurate with experience
This is a temporary consulting job from May ­ November, 2014 contracted with Glynwood

Background on Cider Week

The mission of Cider Week is to expand the market for craft hard cider by:

• Increasing awareness and understanding (particularly among trade professionals) of regional craft hard cider,
• Creating a platform for press/media coverage of regional craft hard cider,
• Exposing the public to regional craft hard cider at participating establishments and through events planned by participating venues.

Hard cider is one of the fastest growing beverage categories in the country, and Cider Week celebrates this by showcasing regional craft cider in top restaurants, bars, retail shops and markets throughout New York City and the Hudson Valley. For 10 days in the fall, Cider Week builds appreciation and demand for regional ciders through menu placements, tastings, flights, pairings, and events at restaurants and retailers like Blue Hill, Eleven Madison Park, Terroir, Gramercy Tavern, Spotted Pig, Eataly, Astor Wine Merchants, The Queens Kickshaw, New Amsterdam Market, and many other locations.

Cider Week was launched by agricultural non­profit Glynwood in 2011, as part of the Cider Project, an effort to improve orchard viability in New York and beyond by fostering distinctive ciders and apple spirits. For more information visit: www.ciderweekny.com

Production in 2014 and beyondWe are seeking a skillful event producer with marketing experience who will enthusiastically dive in and become integral to the success and growth of Cider Week. In 2014, the CoProducer will work very closely with Cider Week’s Lead Producer to learn all aspects of producing Cider Week in NYC and the Hudson Valley (HV) with the goal of taking over and leading the production of Cider Week in 2015 and into the future. There may also be additional opportunities, so this position offers opportunity for growth.

This is a part­time paid position from May ­ November, 2014 at approximately 20­30 hrs/week. Time is flexible at first and it will be up to you to set your schedule, but deadlines and workload will intensify in September and October, so you must budget your time accordingly. We also require you to be available for two weekends during Cider Week (Oct. 24 ­ Nov. 4) and be willing to travel to Glynwood in Cold Spring, NY for 1­2 meetings.

General tasks and responsibilities for co­producer:
● Recruit new and previous locations (restaurants, bars, merchants) in NYC and HV
●Communicate via multiple channels (Constant Contact, Google Group, phone, email) with trade and producers, support their participation by providing information and other resources
● Maintain multiple contact lists and databases
●Oversee all aspects of NYC and HV websites including: backend, updates, troubleshooting with web developer, digital forms, maintaining events calendar
●Manage design and printing of promo materials, acting as the primary liaison with graphic designer and printers
●Create support materials for trade (downloadable resources on website, vendor list booklet)
●Develop and manage trade & press resources for publicist ●Oversee shipping of sample requests to fulfill press requests
●Create and post content on social media platforms (Facebook, Instagram, Twitter)
●Assist in the production of NYC and HV trade tastings and other official Cider Week events
●Generally act as an ambassador for Cider Week and for participating cider producers

Required skills and qualifications:
We are looking for someone creative, motivated, and enthusiastic with minimum two years experience in food/beverage­related event production and/or marketing, who is passionate about growing the market for regional products. The successful candidate must be able to work independently and collaboratively, shifting between big­picture planning and handling small details.

The ideal applicant has:

• Knowledge of restaurants, bars, and retailers who serve cider and craft beverages
• Ability to communicate with wide range of stakeholders from cider producers to trade to media
• Exceptional planning and organization skills
• Ability to multitask and meet deadlines without close supervision
• Excellent written and oral communications skills in English
• Technical proficiency with websites (using CMS), databases, Google apps
• Web and media savvy, with successful experience developing and implementing social media campaigns
• Experience overseeing the design and production of print materials
• Physical ability to set­up and break down events and lift heavy boxes (case of cider, promotional materials etc.)
• Knowledge/interest in cider a plus
  

Compensation this position is How to apply DeadlineApril 16, 2014