Job Description Foodstand is a quickly growing digital community for anyone who cares about supporting a better food system. We’ve launched a beta version of our mobile app that allows eaters, makers, and growers to share and discover good food from like-minded folks. We have an extremely active and growing audience and have a quickly established ourselves as the hub of good food through our events, community activities, and partnerships. The Foodstand app was incubated by Purpose, the movement-building agency in NYC that has launched several movement organizations and efforts to tackle issues of social change such as gun violence, LGBT rights, human trafficking, and climate change. The Foodstand venture is Purpose’s effort in mobilizing consumers to be a part of changing our food system. 

We’re gearing up for a public launch, and are excited to bring on an expert marketer to join the founding team to bring Foodstand to market with a bang. The head of marketing will be responsible for acquisition and engagement of our Foodstand community.

Responsibilities
As head of marketing, you’ll have the opportunity to own the end to end marketing for a new digital community and build out the team. Specifically, you’ll be responsible for

• Growing our audience by
  • Launching Foodstand, where you will help shape the strategy and lead execution for NY and establish a playbook for other market launches
  • Testing and rolling out digital acquisition tactics and campaigns, both traditional and non-traditional, working closely with the dev team on growth hacks
  • Curating offline activities — supporting the growth of our existing suite of offline activities, scaling their execution, and exploring additional ways to bring Foodstand to life in the real world
  • Developing unique partnerships focused on distribution and content
• Engaging our audience as we grow by
  • Developing and launching campaigns and communications across all channels
  • Monitoring engagement metrics
  • Co-designing any engagement-driving features with our dev team
• Acting as a steward for the brand

 Qualifications

• 5+ years in food marketing / digital acquisition / content marketing.
• A proven track record in consumer-facing digital and offline acquisition. This person has strong digital marketing chops across all channels, including email, social, SEO, alternative paid media, branded content, nontraditional media. Particularly someone who is analytical yet creative, and maniacally focused on optimization.
• Established presence in good food - someone who has worked professionally in farming, hospitality / restaurants, distribution, or food media.
• A proven track-record cultivating relationships and crafting partnerships to unlock exponential value.
• Has built and launched a successful content and communication strategy for another consumer-facing publisher or brand. Must be a savvy and snappy writer. 

You:

• Love food, are obsessed with it, and have worked in it. You know people in at least one sector of the food industry.
• Care deeply about the food system and has a working knowledge of the dynamics of it.
• Are a storyteller. You are crafty and fluid with your words. You can captivate an audience with a sentence, a headline, or an image.
• Care deeply about doing things that work, measuring them and optimizing them. You are not afraid of excel or CRM systems and know benchmarks like the back of your hand.
• Have lead acquisition efforts for another consumer-facing brand, product, service, or publisher where you were able to grow the audience from X to Y.
• Have worked at a startup but have professional experience in a growth stage or larger company so you understand when it is critical to have structure vs. fluidity.
• Have been the steward for a brand, and care about brand authenticity
• Love talking to people, hosting them, and building meaningful connections.

Compensation this position is How to apply Deadlineno deadline